Social Media Marketing
This course will provide today’s managers with the tools to compete more effectively in the new digital economy. The focus will be on learning how to think about and implement effective Internet marketing programs. Course content will include assessing new market opportunities vis-à-vis the Internet, developing an integrated online/offline marketing strategy, designing Internet-based marketing programs and understanding the keys to success in building and nurturing customer relationships via Internet-based marketing programs. Throughout, development of Internet marketing strategies and programs will be compared and contrasted to traditional marketing with an emphasis on the marketing challenges the cybermarketplace provides.