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Social Media Marketing
This course will provide today’s managers with the tools to compete more effectively in the new digital economy. The focus will be on learning how to think about and implement effective Internet marketing programs. Course content will include assessing new market opportunities vis-à-vis the Internet, developing an integrated online/offline marketing strategy, designing Internet-based marketing programs and understanding the keys to success in building and nurturing customer relationships via Internet-based marketing programs. Throughout, development of Internet marketing strategies and programs will be compared and contrasted to traditional marketing with an emphasis on the marketing challenges the cybermarketplace provides.
ICT AND EDUCATION
This course is on ‘ICT and Education’ . These are the crucial things in this digital era. This evaluation process in the system of education needs to be made more scientific to encourage the development of multiple skills of students. Faculty development programs include the four possible types of development: Interpersonal skills, career development, and life planning issues. Instructional course design and development, instructional technology. Organizational ways to improve the institutional environment to better support teaching and professional ways to support faculty members so that they fulfil their multiple roles of teaching, research, and service. Faculty development has a critical role to play in promoting academic excellence and innovation. This is one of the priority actions aimed at improving the professional capability and performance of teachers to deliver effective and quality learning.